What Research About Services Can Teach You

Negative Space and How to Balance it when Designing a Finance Logo

The last decade has seen significant changes in the design of finance logos. Currently, logos are getting cleaner, simple to identify with a proper balance between the negative and positive space. To have a successful brand, your graphics need to be revamped.

Negative Space Defined

Simply, negative space is the blank left around the company logo and its essence cannot be underestimated. It defines the outline of the logo. The negative space is an intentional aspect in a logo included to make it easy to spot and tell details about the brand.

The way to make a logo interesting is to balance the negative and positive space. Discussed are ways of designing a beautiful logo:

Make it Basic

The primary goal of any company or brand is to create a demand for the products and services they offer. In order to make sure that possible customers don’t forget you, make your finance logo design simple.

Focusing on the negative design when designing financial logo is the norm for conventional loan companies. For that matter, a conventional loan company would be properly represented by an outline of a house. Also, in mortgage firms, similar to a conventional loan company, the negative space also plays an important role in helping with identification.

Contrary to your expectations, when you design a logo with too many aspects (numerous colors, symbols and shapes), it makes it extremely difficult for potential customers to decode.

Have One Visual Aid

If a company logo design includes more than two attention grabbers, then it would make interpretation unnecessarily difficult. Strive to create a professional design that customers can only associate with your brand.

Ensure the test in the company’s name does not exceed two colors for an accounting firm. To distinguish your brand among thousands of other firms, include an object such as a calculator making sure it leaves enough space.

Traditional is Cool

Different from art and retail designs, finance logos designs are best when they take the traditional route. The basic designs of the financial logos in banks are made in a way that potential customers can find it easy to decode the message. Consider Chase Bank, for instance. They have their design with the word Chase in black and bold font inside a stylish octagon with bold blue color. The degree of professionalism you aim to depict should be evident in your first potential options.

Wrapping Up

In a company logo, the negative space is more important that you can care to comprehend. Make use of the negative space in your next finance logo design and get it standing out.